Green Captain Brendiranje i dizajn ambalaže by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2024
Green Captain Brendiranje i dizajn ambalaže
Client: Zambelli Brand Design
Бронзана награда A' Design Award Winner in Графика Category
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The Design
About Green Captain Brendiranje i dizajn ambalaže
Green Captain je dizajn brendiranja i ambalaže za tradicionalne proizvode sa ostrva Šipan u Hrvatskoj. Ikona brenda spaja oblik lista sa skrivenim brodom. Ikona se odnosi na osnivača, bivšeg kapetana tankera koji sada gaji tradicionalne proizvode na ostrvu. Kapetanski motivi se pojavljuju kroz čitav asortiman, sa simbolima karata za igru na flašama maslinovog ulja i ikonama broda na flašama vina. Ambalaža rogača odražava prirodno i arhitektonsko nasleđe Šipana. Korišćeni su Fedrigoni papir i folije, uz modernu štampu za jasne detalje i izražene boje.
The Recognition
About the Бронзана награда A' Design Award
Green Captain Brendiranje i dizajn ambalaže је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Green Captain Brendiranje i dizajn ambalaže буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Green Captain Brendiranje i dizajn ambalaže сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tags
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Production Technology
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Research
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Inspiration
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Project Duration
- The project started in Croatia in April 2023 and finished in February 2024
- Team Members
- Anja Zambelli Colak
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