Златна Графика · 2024
Dotline Korporativni identitet
- Златна награда A' Design Award 2024 in Графика
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Korporativni identitet
Ovaj sistem identiteta je nastao kreiranjem sveobuhvatne poslovne strukture i vizije kompanije — Social Heroes, sa ciljem da inspiriše viziju kompanije prema njihovim klijentima, osoblju i kandidatima, kao i svim povezanim ljudima u industriji. Dotline vidi sve zaposlene koji pomažu u nečijem svakodnevnom životu kao heroje. Logo je grafički simbol heroja koji lepršajući ogrtačem ide napred, dizajniran od slova D iz "dots" + L iz "line." Pošto Dotline pruža 7 poslovnih kategorija, logotipi dolaze u kolornom sistemu od 7 boja koje odražavaju svaku poslovnu kategoriju, pisane originalnim brendiranim fontom.
About the Златна награда A' Design Award
Dotline Korporativni identitet је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Dotline Korporativni identitet буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Dotline Korporativni identitet ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
