Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baiđou by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2024
Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baiđou
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Moutai Co.,Ltd.
Сребрна награда A' Design Award Winner in Паковање Category
- 34,280
- Verified Award Winner
- Verify Award Status for #160697
The Design
About Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baiđou
Kweichow Moutai Sanhua Flying Apsaras je dizajn ambalaže za kinesko žestoko piće baiđou. Dizajn koristi motiv letećih apsara sa fresaka iz Dunhuanga, element koji se takođe nalazi u zaštitnom znaku brenda. Figura je ručno oslikana u stilu drevne kineske zidne umetnosti i postavljena na svetložutu pozadinu, boju tipičnu za freske iz Dunhuanga. Kutija se otvara sa desne strane, a dvoslojni ukrasi u obliku oblaka okružuju bocu unutra. Boca se otvara pomoću metalnog zatvarača na vrhu. Kutija je izrađena od papira, a boca od keramike i metala.
The Recognition
About the Сребрна награда A' Design Award
Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baiđou је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baiđou буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baiđou је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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