Extra Melty Upgrade Pakovanje Mentola by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
Extra Melty Upgrade Pakovanje Mentola
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Extra Melty Upgrade Pakovanje Mentola
Dizajnerski tim je razvio koncept oko ideje topljenja snega, simbolizirajući svojstva proizvoda za ublažavanje stresa. Zahtevano je zadržavanje prepoznatljivih elemenata brenda kao što su EXTRA logo i swoosh, te je dizajnerski tim vizuelno transformisao swoosh u skijaško spuštanje kako bi kreirao scenu u kojoj crtani lik može da uživa, čime se odražava tema. Uočljivo je da voće nije samo nagovještaj ukusa, već živa daska za snowboard, čime se zaokružuje priča. Namera je da trenutak konzumiranja mentola donese iskustvo poput skijanja, kako u ustima, tako i u svesti potrošača.
The Recognition
About the Бронзана награда A' Design Award
Extra Melty Upgrade Pakovanje Mentola је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Extra Melty Upgrade Pakovanje Mentola буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Extra Melty Upgrade Pakovanje Mentola сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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