Y Design Vizuelni identitet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2024
Y Design Vizuelni identitet
by Yunnan Tech and Business University
Client: Yunnan Tech and Besiness University
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #161257The Design
About Y Design Vizuelni identitet
Koristeći Escherov princip optičke iluzije, kuboid je nacrtan duž Y ose strukturne linije, a isti kuboid je dupliran na X i Z osama, tako da su krajnje tačke sva tri kuboida potpuno preklopljene, formirajući geometrijsko slovo Y na projekcionoj ravni. Kroz različite kombinacije nastaju različite optičke iluzije i razvija se bogatija prostorna imaginacija, prenoseći pozicioniranje Y Studio-a u istraživanju različitih prostora.
The Recognition
About the Гвоздена награда A' Design Award
Y Design Vizuelni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Y Design Vizuelni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Y Design Vizuelni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
- Dimensions & Packaging
- This VI design is mainly used in studio supplies, and is made according to regular sizes.
- Tags
- Variable, Studio, Monkey King, Optical Illusion, Y
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- The biggest challenge of this design was to create a variable character from a simple Y element.
- Research
- Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
- Inspiration
- This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
- Project Duration
- The project started in March 2023 in Kunming and finished in May 2023 in Kunming
- Operation Flow
- Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
- Team Members
- Liu Kaiyi
Li Yingxing
Zhang Weiwei - Image Credits
- Optional Image #3: Illustrator LinHai, Texture, 2023.
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