Avand Pakovanje za poslastičarnicu by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2025
Avand Pakovanje za poslastičarnicu
Client: Avand Pastry
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #162500The Design
About Avand Pakovanje za poslastičarnicu
Avand je serija pakovanja kreirana za butik brend poslastica. Asortiman obuhvata tri kutije za torte, kutiju za kolačiće i papirnu čašu. Slikanje četkicom rukom kombinovano je sa digitalnom umetnošću kako bi se formirali slobodni oblici koji podsećaju na umetničko delo. Tamnozelena i zlatna boja korišćene su kao primarne boje brenda. Oslikane površine odražavaju ručnu izradu poslastica i pažnju posvećenu tokom proizvodnje. Primenjen je dinamičan pristup identitetu, tako da pakovanja nose raznovrsne umetničke utiske umesto jednog fiksnog obrasca.
The Recognition
About the Гвоздена награда A' Design Award
Avand Pakovanje za poslastičarnicu је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Avand Pakovanje za poslastičarnicu буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Avand Pakovanje za poslastičarnicu заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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