Shougang Soreal Xr Park Enterijer parka doživljaja by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2025
Shougang Soreal Xr Park Enterijer parka doživljaja
by Xiao Ye, Lyu Xiaozhuo and Hao Xin
Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
Сребрна награда A' Design Award Winner in Ентеријер Category
- 33,414
- Verified Award Winner
- Verify Award Status for #162642
The Design
About Shougang Soreal Xr Park Enterijer parka doživljaja
Shougang Soreal XR Park je enterijer i izložbeni prostor koji se nalazi u Pekingu. Park zauzima nekadašnje industrijsko nasleđe. Izvorna forma zgrade je očuvana, sa šestospratnom glavnom zgradom i trospratnom bočnom zgradom koje su iznutra povezane. Strukturne izmene, metalik boje i ploče od nerđajućeg čelika oblikuju naučnofantastičnu atmosferu. Virtuelna realnost, proširena realnost, praćenje pokreta i prostorno detektovanje podržavaju interaktivni sadržaj. Fleksibilne staze i tematske zone vode posetioce kroz park.
The Recognition
About the Сребрна награда A' Design Award
Shougang Soreal Xr Park Enterijer parka doživljaja је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Shougang Soreal Xr Park Enterijer parka doživljaja буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Shougang Soreal Xr Park Enterijer parka doživljaja је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
- Dimensions & Packaging
- Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance. - Tags
- Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
- Production Technology
- The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
- Design Challenge
- The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
- Research
- The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
- Inspiration
- The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
- Project Duration
- The project started in 2023 in Beijing.
- Operation Flow
- We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
- Team Members
- XlAO Ye, LYU Xiaozhuo, HAO Xin
- Image Credits
- Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
