High Mountains Flowing Water Vizuelni identitet izložbe by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2025
High Mountains Flowing Water Vizuelni identitet izložbe
by Baoquan Luo, Jiamin Feng and Zhiwei Lv
Client: LanceDesign(Guangzhou)Co.,LTD
Сребрна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #163317The Design
About High Mountains Flowing Water Vizuelni identitet izložbe
Visoke planine, tekuća voda je plakat i vizuelni identitet kreiran za izložbu kineske i italijanske umetnosti. Dizajn spaja istočnjačke i zapadnjačke elemente kako bi izrazio kulturnu razmenu. Kineski karakteri za planinu i vodu spojeni su sa engleskim slovima u jednom tečnom kaligrafskom potezu, a slova M i W formiraju oblik koji podseća na rimski stub. Paleta crvene, bele i zelene boje upućuje na italijansku zastavu. Naziv izložbe, datum i mesto održavanja ispisani su krupnijim slovima radi brzog prepoznavanja. Platnene torbe, lepeze i bedževi osoblja dele isti vizuelni dizajn.
The Recognition
About the Сребрна награда A' Design Award
High Mountains Flowing Water Vizuelni identitet izložbe је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да High Mountains Flowing Water Vizuelni identitet izložbe буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. High Mountains Flowing Water Vizuelni identitet izložbe је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
- Production Technology
- This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
- Design Challenge
- This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
- Inspiration
- This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
- Operation Flow
- The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
- Team Members
- Baoquan Luo, Jiamin Feng, Zhiwei Lv
- Image Credits
- LanceDesign(Guangzhou)Co.,LTD
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