West Lake Beer Ambalaža za pivo by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2025
West Lake Beer Ambalaža za pivo
by China Resources Snow Breweries
Client: China Resources Snow Breweries
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #163374The Design
About West Lake Beer Ambalaža za pivo
West Lake Beer je dizajn ambalaže za flaširano pivo. Dizajn se oslanja na pejzaž Zapadnog jezera u Hangdžouu, tumačeći Slomljeni most i Tri jezerceta koja ogledaju mesec kao apstraktne vizuelne simbole. Tipografija kombinuje pečatno pismo sa kaligrafskim stilom dinastije Song. Spoljna kutija je dorađena zlatotiskom i mat folijom radi glatkog taktilnog kvaliteta. Flaša je izrađena od visokokvalitetnog zelenog stakla, koje ograničava ultraljubičastu svetlost i pomaže očuvanju ukusa piva. Kamene kule prikazane na flaši označavaju intenzitet svakog ukusa.
The Recognition
About the Сребрна награда A' Design Award
West Lake Beer Ambalaža za pivo је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да West Lake Beer Ambalaža za pivo буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. West Lake Beer Ambalaža za pivo је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- Dimensions & Packaging
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- Tags
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- Production Technology
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - Design Challenge
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - Research
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- Inspiration
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- Project Duration
- The project was designed and developed in December 2022 in Beijing.
- Operation Flow
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
- Team Members
- Qiguang Li, Celine Zhou, Xiaowei He
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