To Meet Дизајн паковања јабука by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2025
To Meet Дизајн паковања јабука
by Ziqiong Li
Client: ONE DESIGN Brand Co., Ltd
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #163720The Design
About To Meet Дизајн паковања јабука
Овај дизајн прихвата минималистичку естетику са живописним бојама. Карактеристична увећана јабука на омоту производа ствара упечатљив визуелни ефекат. Ова јединствена карактеристика истиче паковање у свакој изложби, помажући потрошачима да лако препознају производ касније. Такође гради визуелни идентитет бренда, побољшавајући препознатљивост бренда и остварујући маркетиншки циљ боље запамћености кроз поновљену изложеност.
The Recognition
About the Сребрна награда A' Design Award
To Meet Дизајн паковања јабука је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да To Meet Дизајн паковања јабука буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. To Meet Дизајн паковања јабука је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
- Dimensions & Packaging
- 350mm*350mm*120mm
- Tags
- Brand identity, super symbols, creativity, interaction
- Production Technology
- Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper. - Research
- This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers. - Inspiration
- Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
- Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
- Team Members
- Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.
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