Adam And Eve Pakovanje hrane by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2025
Adam And Eve Pakovanje hrane
Client: A|S Strategy, Branding & Communication
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Adam And Eve Pakovanje hrane
Pakovanje majstorski spaja pripovedanje, umetnost i tradiciju. Inspirisano kako biblijskom naracijom, tako i Homerovom Odisejom, odaje počast vremenskoj tradiciji sušenja smokava na suncu. Starinske botaničke ilustracije evociraju osećaj istraživanja i otkrivanja, spajajući umetnost i nauku u naklon beležnicama starih istraživača. Dizajn slavi darove prirode i ljudsku domišljatost, stvarajući bogatu vezu između istorije, nasleđa i umeća konzervisanja. Ovo pakovanje pretvara jednostavno voće u priču o radoznalosti, umetnosti i tradiciji.
The Recognition
About the Сребрна награда A' Design Award
Adam And Eve Pakovanje hrane је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Adam And Eve Pakovanje hrane буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Adam And Eve Pakovanje hrane је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
- Dimensions & Packaging
- Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
- Tags
- Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
- Production Technology
- Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
- Design Challenge
- The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
- Research
- There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
- Inspiration
- The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
- Project Duration
- The project started in January and finished in August. It hit the US markets in September.
- Operation Flow
- This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.
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