Дизајн Dan Sheng Creativity Ambalaža аутора Sitai Ma је високо цењени добитник веома престижне награде 2025 Бронзана награда A' Design Award у категорији такмичења Дизајн паковања.
БронзанаПаковање· 2025
Dan Sheng Creativity Ambalaža
аутор: Sitai Ma
Клијент: Dan Sheng Creativity
Добитник награде Бронзана награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #164189Дизајн
О дизајну Dan Sheng Creativity Ambalaža
Dizajn ambalaže za vino od maline oličava ekološku eleganciju inspirisanu organskim oblikom malina. Ovaj dizajn ambalaže koristi bioniku kako bi transformisao punačak oblik i živopisne tonove boja voća u glatke, zakrivljene konture boce. Vizuelno odražavajući svežinu i prirodno poreklo ovog vina, kristalno providan poklopac obmotava minijaturni pejzaž, suptilno naglašavajući njegovo visokokvalitetno geografsko poreklo. Ovaj dizajn integriše ekološku priču sa estetskom privlačnošću, balansirajući prirodne elemente i minimalističku umetnost.
Признање
О награди Бронзана награда A' Design Award
Dan Sheng Creativity Ambalaža је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Dan Sheng Creativity Ambalaža буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Dan Sheng Creativity Ambalaža сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The design inspiration for the bottle comes from the organic form of raspberries, with a smooth and vibrant red texture that emphasizes the natural connection between the fruit and the wine. The crystal clear bottle cap showcases the natural landscape and reflects the origin of the product. This combination of nature and art creates a striking and unforgettable visual image, showcasing the high-end essence of the beverage.
- Димензије и паковање
- The 500ml bottle, 205mm tall and 100mm in diameter, balances practicality and visual appeal. Its height ensures shelf visibility, while the diameter provides stability and ergonomic handling. Inspired by raspberry contours, the design offers a comfortable grip and pleasant tactile experience. The size fits various shelves, enhancing marketability. This functional, elegant design ensures standout appeal and exceptional user experience, making it ideal for both display and daily use.
- Ознаке
- Bionic design, raspberry fruit, fusion of nature and art, visual recognition, tactile and visual experience, health value, rarity, iconic IP image, ecological brewing, brand awareness.
- Технологија производње
- The cap, made with a four-position metal mold, features a transparent crystal top and food-grade plastic with electroplated gold coating for durability and aesthetics. It uses PE and PP for airtight sealing, recyclability, and a compression fitting mechanism with anti-counterfeit design. The bottle, crafted with a two-position metal mold, uses white glass coated with red glaze and pearlescent finish. The label employs embossed gold foil paper, baked at 200°C for adhesion and scratch resistance.
- Дизајнерски изазов
- In project development, challenges included: 1) integrating nature with product design via bionics, creating a unique raspberry-inspired bottle; 2) balancing visual and tactile qualities in cap production; 3) optimizing bottle surface texture for mold release and 3D effect. Internal: innovative thinking. External: production tech limits. Driven by consumer demand for natural, healthy products, we overcame tech and legal hurdles, achieving design-production synergy and boosting market competitiveness.
- Истраживање
- This product packaging design research integrates raspberry's natural form into bottle design using bionics, enhancing visual appeal and brand recognition. Inspired by raspberry's appearance and texture, the design features a crystal-clear cap reflecting the product's origin. Methods included 3D modeling, material testing, and user surveys. Results showed improved aesthetic appeal and consumer resonance, boosting market competitiveness and promoting environmental and health values. The design innovatively applies bionics in packaging, offering new directions for future designs.
- Инспирација
- Inspired by raspberrys organic form the bottles smooth round vibrant red texture highlights the natural link between the fruit and the liquor The design elevates raspberry features offering a tactile and visual experience of freshness and vitality The crystalclear cap showcases natural landscapes reflecting the products superior geographical origin Balancing nature and artistry the design creates a striking memorable identity blending creativity with natures finest elements for a premium artistic expression of the drinks essence.
- Трајање пројекта
- The project commenced in September 2022 in Shenzhen, China, was completed in June 2023 in Zhejiang, China, and was exhibited at the Shenzhen Autumn Sugar and Wine Fair in October 2024.
- Ток рада
- The Feng Shan Yan Yu Raspberry Wine bottle is designed to be intuitive and elegant. Simply twist off the crystal-clear cap to reveal the wine inside. The cap’s airtight seal ensures freshness, while the ergonomic bottle provides a comfortable grip for pouring. Its sleek, vibrant design not only makes it visually appealing but also ensures stability on any surface. The combination of functional craftsmanship and aesthetic beauty creates a seamless experience, enhancing both usability and luxury.
- Патенти
- Design Patent Number: ZL 2022 3 0843289.9
Patent Holder: Jinhua Peak Mountain Weir Language Wine Co., Ltd.
Year: December 16, 2022
Jurisdiction: China National Intellectual Property Administration - Заслуге за фотографије
- Image #1: Designer:Chao Xu , Creative Direction:Sitai Ma , Illustrator:Chao Xu, Peak Mountain Weir Language, 2024.
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