Hong Kong Book Fair 2024 Sajam knjiga — аутор Hktdc Creative Department

Дизајн Hong Kong Book Fair 2024 Sajam knjiga аутора Hktdc Creative Department је високо цењени добитник веома престижне награде 2025 Гвоздена награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

ГвозденаДогађај· 2025

Hong Kong Book Fair 2024 Sajam knjiga

аутор: Hktdc Creative Department

Клијент: Hong Kong Trade Development Council

Добитник награде Гвоздена награда A' Design Award у категорији Догађај

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Боје

Дизајн

О дизајну Hong Kong Book Fair 2024 Sajam knjiga

Hongkonški sajam knjiga 2024. je dizajn događaja kreiran za sedmodnevni sajam knjiga održan u izložbenom centru u Hongkongu. Sajam je obuhvatao više od 55.000 kvadratnih metara i okupio je 760 izlagača i preko 600 događaja. Tema je bila filmska i televizijska književnost. Umetnička galerija površine 900 kvadratnih metara povezala je knjige i ekranska dela putem izložbenih panela, antikvarnih knjiga, rukopisa i novina. Interaktivni sadržaji uključivali su književnu igru, kiosk za e-knjige, foto-štand sa veštačkom inteligencijom i mini pozorište sa LED ekranima. Korišćena je reciklažna aluminijumska konstrukcija i modularni izložbeni sistem.

Признање

О награди Гвоздена награда A' Design Award

Hong Kong Book Fair 2024 Sajam knjiga је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Hong Kong Book Fair 2024 Sajam knjiga буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Hong Kong Book Fair 2024 Sajam knjiga заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The 34th HKTDC Hong Kong Book Fair lasted seven days, featuring 760 exhibitors and a wealth of activities and interactive experiences for attendees. As a key part of Hong Kong's summer cultural scene, the fair hosted over 600 events, welcoming more than 250 renowned Chinese and international writers and celebrities. These seminars facilitated literary exchange and connected book lovers through literature and the event highlights its importance as a vibrant celebration of culture in the community
Димензије и паковање: The Hong Kong Book Fair 2024 offered over 55,000 sqm of exhibition space, with the Art Gallery placed outside Exhibition Hall 3C-E to attract high foot traffic. To ensure sustainability, we utilized a reusable aluminum structure alongside a modular display system and glass-top showcases. The organizer harmoniously integrated the art of Chinese calligraphy with different display systems to highlight antique books, vintage manuscripts, newspapers, and videos, enhancing the visual experience. The gallery covered 900 sqm, size 100m W x 16m D.
Ознаке: Book Fair, HKTDC , Art Gallery, Hong Kong Summer Cultural Event
Технологија производње: To create a museum-like atmosphere for the Art Gallery Exhibition, the organizer designed informative display panels showcasing various literary authors. Interactive elements included a literature gallery game, an eBook kiosk, and an AI photo booth with their favorite book characters, enhancing their experience. A Mini Theatre with floor mounted LED screen and highly reflective flared wall design further enriched the view with classic movie scenes, blending text and imagery for an immersive experience. This fusion of visual storytelling and design offered visitors a unique encounter with Film and TV literature.
Дизајнерски изазов: In addition to the extensive preparation required for book selection and Film/TV copyright and intellectual property clearance, we faced the challenge of managing a high volume of daily visitors while preventing bottlenecks inside and outside the Art Gallery. To address this, the organizer worked closely with the special events and operations teams. Conducting a thorough traffic study and strategic layout planning were essential to ensure smooth visitor movement and an enjoyable experience throughout the exhibition.
Истраживање: To effectively support the annual theme of the Book Fair—Hong Kong Film and TV literature—the organizer curated a diverse selection of display materials, including official posters and movie clips, to enhance the three thematic zones. This effort involved careful navigation of copyright and intellectual property clearance, requiring extensive preparation. Close collaboration with the event team was crucial to ensure successful licensing clearance, allowing them to create a cohesive and engaging exhibition that celebrated the intersection of literature and film.
Инспирација: For the HKTDC Book Fair 2024, themed around Film and Television Literature, the organizer created an engaging art gallery that connected literature and film/TV. The vibrant exhibition featured iconic works from the featured writer of the year, spotlight director, and classic literature adaptations. This design highlighted the creative synergy between these mediums and invited visitors to explore narratives in a visually stimulating space. Each element was carefully curated to enhance the experience, encouraging exploration and fostering a deeper appreciation for storytelling across various formats.
Трајање пројекта: HKTDC dedicated five months from project kickoff to onsite completion. The HK Book Fair successfully launched from July 17 to 22, 2024, spanning seven exciting days. Held at the Hong Kong Conference and Exhibition Centre (HKCEC) in Wan Chai, our design transformed the venue into an engaging space that celebrated literature and community. Each element was carefully crafted to enhance the visitor experience, ensuring a vibrant and memorable event for all attendees.
Ток рада: The layout was crafted with dynamic, modular spaces that encouraged exploration and interaction. It started with an Instagrammable photo spot at the entrance to entice visitors. Following this, physical displays showcased books, newspapers, and collectible manuscripts, creating a rich visual experience. The journey continued with interactive elements like an e-literature game, an AI photo booth, and a mini theatre, ensuring a captivating experience that engaged attendees throughout the entire space.
Чланови тима: HKTDC Creative Department
Заслуге за фотографије: Hong Kong Trade Development Council