Ipick Vlažni toalet papir by Jobs Chin is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн производа за лепоту, личну негу и козметику Competition Category.

БронзанаКозметички производ· 2025

Ipick Vlažni toalet papir

by Jobs Chin

Бронзана награда A' Design Award Winner in Козметички производ Category

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Colors

The Design

About Ipick Vlažni toalet papir

Ipick je vlažni toalet papir dizajniran za osobe sa problemima pri korišćenju toaleta, kao što su hemoroidi ili zatvor. Vlažni toalet papir izrađen je od netkanog tekstila, koji je mekan, ali i lomljiv. Kod većine proizvoda presavijene ivice teško su vidljive, pa se prilikom povlačenja odvoji nekoliko listića zajedno. Ipick čini ivicu svakog lista vidljivom kroz proces reljefnog utiskivanja šare, pri čemu se precizni valjci koriste za formiranje mikro-šara na površini. Na taj način se svaki put oslobađa samo jedan list, čime je upotreba brza, čista i higijenska. Metoda serijskog bojenja obezbeđuje ravnomernu boju.

The Recognition

About the Бронзана награда A' Design Award

Ipick Vlažni toalet papir је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Ipick Vlažni toalet papir буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Ipick Vlažni toalet papir сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People suffering from toileting issues, such as hemorrhoids, or constipation, often use wet toilet paper to alleviate pain and discomfort during bowel movements. However, most wet toilet paper is designed to be soft and retain moisture, and the interfolds within the paper are usually not visible, causing multiple sheets to tear off easily when pulled. Ipick has redesigned wet toilet paper, making the edges of each piece of paper visible, allowing you to quickly and smoothly pull out each sheet!
Dimensions & Packaging: Width 180mm x Depth 100mm x Height 50mm
Tags: wet toilet paper, non-woven, single-sheet, soft, moist, easy separation, hygiene, comfort, sensitive skin, innovative design
Production Technology: The Ipick Wet Toilet Paper features a revolutionary design that enhances the visibility of sheet edges through a patented pattern-embossing process. This process uses precision rollers to create micro-patterns on the paper's surface, allowing each sheet to be easily distinguished and separated with minimal effort. Post-production, a specialized batch dyeing technique is applied for even color distribution and gentleness on sensitive skin.
Design Challenge: The biggest challenge was gaining market acceptance for our wet toilet paper. We had to change entrenched user habits and compete with familiar brands. Overcoming this involved understanding consumer psychology, conducting market research, and creating an effective marketing strategy to highlight our product's unique value.
Research: Type of Research: User-Centered Design Study.
Research Objectives: To improve wet toilet paper usability for those with toileting issues.
Methodology: Mixed methods, combining qualitative user interviews and quantitative product testing.
Data Collection and Tools: Surveys, interviews, and prototype testing kits.
Participants: 86 adults with toileting issues, 54% male, 46% female.
Results: 90% reported easier sheet separation; 85% felt increased comfort.
Insights: Users prefer easy-to-separate sheets for hygiene and efficiency.
Impacts: Design enhances user comfort and product acceptance in the personal care market.
Inspiration: Wet toilet paper is essential for people experiencing constipation, hemorrhoids and difficulty in bowel movements. It effectively relieves constipation and prevents related illnesses. However, it is made of non-woven fabric, which makes it softer but also more fragile. When pulling out wet toilet paper impatiently and quickly, it is easy to tear several layers that are stacked together.
Project Duration: The project started in February 2024 in Chengdu and finished in April 2024 in Chengdu, and was awarded in K-DESIGN AWARD 24.
Operation Flow: Ipick Wet Toilet Paper is designed for easy and clean use. To operate, simply pull a sheet from the pack, and the embossed edges ensure only one sheet comes out at a time, avoiding mess. The soft, moist texture gently cleanses, providing comfort and reducing pain during sensitive moments. Its performance is superior due to the even sheet separation, which is both hygienic and efficient.
Patents: Copyrights belong to Jobs Chin and Alon Jiang
Team Members: Jobs Chin
Alon Jiang
Ye Nan
Yande Chen
Haochen Xu
Image Credits: Image #1: Photographer Pengjie Qin, Ipick, 2024.
Image #2: Photographer Pengjie Qin, Ipick, 2024.
Image #3: Photographer Pengjie Qin, Ipick, 2024.
Image #4: Creator Hanyi J, Ipick, 2024.
Image #5: Creator Hanyi J, Ipick, 2024.