Kinokomeshi Pakovanje by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2025
Kinokomeshi Pakovanje
Client: Taiai Co.
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Kinokomeshi Pakovanje
Ovaj kamameshi set nudi iskustvo obedovanja na otvorenom, omogućavajući vam da uživate u ukusima pečuraka u prirodi. Pakovanje sadrži sliku planina prefekture Ehime, sa zlatnim tiskom folijom na logotipu za rafiniran dodir. Živopisne boje, inspirisane opremom za aktivnosti na otvorenom, ističu se u prirodnom okruženju. Čvrsta kutija može da izdrži težinu pirinča i dashija, obezbeđujući izdržljivost tokom transporta. Ovaj dizajn balansira praktičnost sa dubokom povezanošću sa prirodom, čineći set idealnim za ljubitelje aktivnosti na otvorenom koji traže pogodnost i kvalitet izrade.
The Recognition
About the Бронзана награда A' Design Award
Kinokomeshi Pakovanje је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Kinokomeshi Pakovanje буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Kinokomeshi Pakovanje сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
- Dimensions & Packaging
- 130 mm (W) x 35 mm (D) x 200 mm (H)
- Tags
- Kamameshi, Japanese food, package design, Japanese food
- Production Technology
- We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
- Design Challenge
- It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
- Research
- We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
- Inspiration
- The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
- Project Duration
- The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
- Operation Flow
- This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.
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