Pillzzle Ambalaža za dečije lekove by Yichi Chen and Yuanyuan Liang

Pillzzle Ambalaža za dečije lekove by Yichi Chen and Yuanyuan Liang is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн производа за бебе, децу и малишане Competition Category.

ГвозденаПроизводи за бебе· 2025

Pillzzle Ambalaža za dečije lekove

by Yichi Chen and Yuanyuan Liang

Client: Beijing University of Chemical Technology

Гвоздена награда A' Design Award Winner in Производи за бебе Category

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Verified Award Winner

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The Design

About Pillzzle Ambalaža za dečije lekove

Pillzzle je dizajn ambalaže za dečije lekove. Svaka pločica sadrži četiri tablete, a svaka tableta je povezana sa jednim delom slagalice. Kada se četiri dela sa iste pločice spoje, formiraju kompletan oblik životinje. Roditelji mogu da otcepe pojedinačni deo u obliku slagalice duž označenih linija, odvoje gornji sloj, otvore aluminijumsku foliju i daju tabletu zajedno sa delom slagalice kao nagradu. Ambalaža je izrađena od plastike, aluminijumske folije i TPU materijala. Sistem sakupljanja delova ima za cilj da podstakne decu da rado prate tok lečenja.

The Recognition

About the Гвоздена награда A' Design Award

Pillzzle Ambalaža za dečije lekove је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Pillzzle Ambalaža za dečije lekove буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Pillzzle Ambalaža za dečije lekove заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a medicine package design based on the characteristics of puzzles games. A board have four pills, each pills corresponds to a piece of puzzle, all the puzzles on the same board put together can create a complete cute animal. Parents can make a deal with their kids: for every pill they take, they get a piece of the puzzle. This reward system helps to enhance children's medication experience, make child more willing to cooperate with the treatment and relieve family stress.
Dimensions & Packaging: Product dimensions: 104.8mm x 58.5mm x 9.3mm
Package dimensions: 120.8mm x 368.5mm x 2mm
Tags: Kids, Children, Medicine, Blister Pack, Packaging, Animals, Puzzles
Production Technology: It is mainly composed of plastic, aluminum foil and TPU.
Design Challenge: 1. In the design process, the most difficult thing for us is to conceive the small animal shape on the pills board. For personal design style, we hope that when the puzzles from the pills board are put together, they can create a small animal full of geometric sense, but also meet the aesthetic experience of children, without losing cuteness and color. In addition, when the puzzle is scattered on the pills board, we also hope that it can roughly form a harmonious and regular rectangle to achieve a coordinated aesthetic feeling. Based on this, we conducted a lot of research and sketch deduction. We first investigated and summarized many animals and their characteristics. Second, we kept sketching on paper to try to divide their shape into four parts and geometrize them, and to arrange them into a rectangle with as few gaps as possible. In this way, after the selection of some animals was excluded, we selected three animal puzzle styles with the best visual effect with each other based on how the puzzle looks when they‘re put together. 2. The packaging design of the pills board is also a difficult point. Because our design is the main entry point clever, so we do not want to use ordinary packaging mode. After many investigations, we chose the present effect, which can make it easier for people to open and close and integrate the instructions into the package.
Research: Our main research program is the pills board design for kids, the goal is to improve the medical experience in children's treatment course through emotional design, so that kids are less resistant to taking medicine. In design process, we conducted interviews and surveys, and decided to start from the perspective of "collection and reward mechanism". After a large number of desktop and second-hand research, we got the prototype of the current project, and further analyzed many cases for further improvement. We also used hard cardboard with high gram weight for prototype testing, and made the designed jigsaw to verify the feasibility. This study can effectively improve children's medical experience, relieve parents' pressure, promote doctor-patient relationship, and create a more caring social medical environment for kids.
Inspiration: We observed that most of kids had the experience of not taking medicine well with the treatment course. Moreover, we also found that kids are often attracted to specific color and shapes, fun interactions and progressive reward mechanisms. Based on these phenomenon, we redesigned the package of the medicine, breaking away from the traditional cold and impersonal package, and incorporated puzzle games and cute animal shape that kids enjoy, trying to use an innovative way to reduce kids' fear of medicine, shifting their attitude, making them less resistant to taking medication.
Project Duration: The project started in August 2024 in Zhengzhou and finished in September 2024 in Beijing.
Operation Flow: 1. The child gets sick and needs to take medicine for a period of time according to the treatment course. 2. According to the tear marks on the medicine board, parents tear off a piece of puzzle-shaped medicine board with a single pill. 3. Separate the top puzzle layer of the board, tear the aluminum foil, and take out the pill. 4. Give child the pill and reward him with a puzzle to collect. 5. Kid put all the puzzles from the same pill board together to get a cute animal puzzle. (The specific reward agreement can be flexible by parents)
Team Members: Yuanyuan Liang