Nostalx Zvučnik by Yuqing Xiao, Menghai Xia and Siyu Zang

Nostalx Zvučnik by Yuqing Xiao, Menghai Xia and Siyu Zang is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн дигиталних и електронских уређаја Competition Category.

БронзанаПотрошачка електроника· 2025

Nostalx Zvučnik

by Yuqing Xiao, Menghai Xia and Siyu Zang

Client: Functional Form Flock Allies

Бронзана награда A' Design Award Winner in Потрошачка електроника Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalx Zvučnik

Nostalx je Bluetooth zvučnik u retro stilu koji kombinuje reprodukciju muzike sa višebendnim radio prijemom. Sistem upravljanja obuhvata dva dugmeta, tri tastera i prekidač sa više položaja. Levo dugme bira radio kanale, dok desno dugme podešava jačinu zvuka i isključuje zvučnik na najmanjoj postavci. Prekidač sa više položaja omogućava prebacivanje između Bluetooth, FM, AM i SW režima. Kućište može biti izrađeno od obojene plastike, drveta ili mat akrila. Nostalx zamenjuje digitalne ekrane taktilnim kontrolama kako bi stvorio čulno iskustvo slušanja.

The Recognition

About the Бронзана награда A' Design Award

Nostalx Zvučnik је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Nostalx Zvučnik буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Nostalx Zvučnik сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nostalx is a retro-style Bluetooth speaker that combines music playback with multi-band radio functionality, offering a sensory-rich experience through its tactile interface. Unlike typical digital devices, NostalX engages touch, sound, and sight, providing a more immersive and interactive listening experience. Its design encourages ritualistic physical interactions, allowing users to express their musical tastes and lifestyle in a world dominated by digital interfaces, making it truly stand out.
Dimensions & Packaging: Weight: 537g
Length 200mm x Height 130mm x Thickness 53mm
Tags: Speaker, Multi-band radio, Sensory interaction, Tactile design, Retro-style, Vintage aesthetics, User experience, Lifestyle product
Production Technology: Nostalx is a retro-style Bluetooth speaker with music playback and multi band radio functions. It features a radio component, audio speaker, rechargeable battery, and main circuit board. The control elements include two knobs, three buttons, and a multi-position push switch. The knobs are mechanically linked to the dashboard for synchronized rotation. Shell materials vary by design style, including colored plastic, wood, or frosted acrylic for a customizable appearance.
Design Challenge: The design of Nostalx faced challenges in integrating an interactive interface into its retro aesthetic, avoiding digital displays to enhance multi-sensory stimulation. Balancing visual appeal with technical feasibility required iterative redesigns, particularly in incorporating existing circuitry. The team worked closely with engineers to refine controls, ensuring both functionality and design cohesion. The result is an immersive, intuitive product that blends form, function, and user engagement seamlessly.
Research: In recent years, sales of physical music formats like vinyl and cds have surged, valued for their permanence and nostalgic appeal in a digital world. Our research shows over 45% of consumers are dissatisfied with streaming's lack of physical interaction, craving high quality sound and a multi sensory experience. Many now view music as an expression of personal taste, favoring retro designs that blend nostalgia with modernity. This shift highlights a growing demand for music players as lifestyle products, enhancing the music experience.
Inspiration: For music enthusiasts, streaming has diminished music's perceived value. Physical formats like vinyl are resurging due to nostalgia. Consumers now desire tangible experiences, valuing the permanence of physical objects that evoke safety in a digital world. They crave high-quality sound and sensory-rich products that reflect their tastes and lifestyles. This project transforms the music player from a functional tool to a lifestyle product, blending vintage sensory appeal with modern convenience.
Project Duration: The project commenced in Savannah, Georgia in September 2023, the model was completed in Savannah by November 2023.
Operation Flow: Nostalx features a radio assembly, audio speaker, rechargeable battery, and a main circuit board. Its control system includes two knobs, three buttons, and a multi-position push switch for seamless use. The left knob adjusts radio channels, while the right controls volume, with a power off function at minimum. The buttons handle play/pause, fast forward, and rewind. The multi position switch toggles between Bluetooth, FM, AM, and SW, blending modern technology with a nostalgic user experience.
Team Members: Designer: Yuqing Xiao
Designer: Siyu Zang
Designer: Menghai Xia
Designer: Weijing Zhao
Designer: Qijun Nie
Image Credits: Pic 1 Designer Yuqing Xiao, NostalX model rendering, 2023
Pic 2 Designer Yuqing Xiao, NostalX interface introduction and model photography, 2023
Pic 3 Designer Yuqing Xiao, Explode view image of NostalX and model photography, 2023
Pic 4 Designer Yuqing Xiao, NostalX prototype model photography, 2023
Pic 5 Designer Yuqing Xiao, Multiple CMF choices of NostalX, 2023