Moducruze Koncept električnog bicikla by Yisong Jiang

Moducruze Koncept električnog bicikla by Yisong Jiang is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Футуристички дизајн Competition Category.

БронзанаФутуристички· 2025

Moducruze Koncept električnog bicikla

by Yisong Jiang

Бронзана награда A' Design Award Winner in Футуристички Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moducruze Koncept električnog bicikla

Moducruze je koncept električnog bicikla dizajniran za gradsku vožnju na posao i rekreativno vozenje. Kompaktni električni pogonski sklop omogućava mali okvir koji je lako skladištiti. Modularni paneli mogu se skidati i ponovo postavljati, tako da se boje mogu menjati i dodavati dodaci. Lagani kompozitni materijali obezbeđuju izdržljivost uz nisku težinu. Kontrole gasa i kočnice smeštene su na upravljaču, a povezana aplikacija omogućava praćenje performansi i podešavanje postavki. Koncept spaja praktičan prevoz sa ličnim izražavanjem.

The Recognition

About the Бронзана награда A' Design Award

Moducruze Koncept električnog bicikla је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Moducruze Koncept električnog bicikla буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Moducruze Koncept električnog bicikla сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ModuCruze redefines the e-bike with a focus on functionality, customization, and sleek design. Its electric powertrain allows for a compact, storage-friendly package, ideal for commuters and adventurers alike. The modular, removable panels enable easy personalization, inviting users to change colors, add accessories, and adapt the bike to their style. This "wrapability" feature fosters creativity and ownership, offering a versatile, stylish solution that balances practicality with aesthetic
Dimensions & Packaging: Length: 1969.77 mm
Height: 1140.46 mm
Width: 890 mm
Tags: bike, scooter, industrial design, product design
Production Technology: The ModuCruze needs an efficient electric powertrain with a compact battery for optimal range and space-saving. Modular panel technology supports the customizable "wrapability" feature, allowing easy removal and personalization. Lightweight composite materials provide durability, while connectivity features, like app integration, offer performance tracking and setting customization, enhancing the user experience. This blend of tech ensures functionality, style, and adaptability for riders.
Design Challenge: The creative challenge was balancing functionality, aesthetics, and user customization in a compact e-bike. One obstacle was designing a modular, removable panel system that was both durable and easy to use, which required extensive prototyping. Internally, we had to align with historical trends of minimalism while integrating modern tech. Externally, we navigated production limitations, regulatory requirements (such as safety standards), and material constraints. Additionally, keeping the technology affordable while offering premium features was a key challenge.
Research: The design research for the Modu focused on understanding user needs, market trends, and technological advancements. We explored how people use e-bikes, what features they value most (like storage, customization, and ease of use), and how design can enhance those experiences. We also studied the latest materials and tech, ensuring the bike is lightweight, durable, and easy to maintain. The goal was to create a versatile, practical, and personalized bike that meets both functional and aesthetic desires.
Inspiration: The ModuCruze project was inspired by the need to expand the utility of e-bikes in urban and recreational settings. Traditional bikes often lack storage and customization, so I aimed to create a model that provides both. Observing the trend toward personalization, I wanted a design that each user could tailor to their lifestyle, blending functionality with a customizable, stylish look. This concept reimagines the e-bike as both a practical vehicle and an expression of individuality.
Project Duration: 1 month, Los Angeles, California
Operation Flow: The Modu is operated using a simple interface, with throttle and brake controls on the handlebars, while the electric powertrain provides smooth acceleration. Its modular design allows easy transformation by removing or reattaching panels for customization. Key interaction points include adjusting the bike’s settings via an app and changing the bike’s appearance. The bike performs better by offering superior storage, customization, and adaptability, making it more versatile, user-friendly, and efficient than traditional e-bikes.
Team Members: Yisong jiang