Brickwell Builders Korporativni identitet by Anna Zhuk is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2025
Brickwell Builders Korporativni identitet
by Anna Zhuk
Client: Anna Zhuk
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #166861The Design
About Brickwell Builders Korporativni identitet
Brendovni identitet Brickwell Builders, koji je dizajnirala Anna Zhuk, spaja tradiciju sa inovacijom, redefiniše vizuelni jezik moderne gradnje. U svojoj suštini, logo sadrži isprepletene cigle koje formiraju slovo B, simbol snage, preciznosti i stabilnosti. Uravnotežena paleta boja i tipografija naglašavaju savremenu, ali bezvremenu estetiku. Koherentni brendovni materijali odražavaju posvećenost kompanije očuvanju tradicionalnog majstorstva uz prihvatanje najnovijih dostignuća u građevinskoj tehnologiji, stvarajući besprekoran spoj nasleđa i napretka.
The Recognition
About the Бронзана награда A' Design Award
Brickwell Builders Korporativni identitet је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Brickwell Builders Korporativni identitet буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Brickwell Builders Korporativni identitet сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brickwell Builders is a forward-thinking construction company specializing in sustainable and innovative building solutions. This brand identity project redefines its image, blending tradition with modernity. The logo, crafted as interlocking bricks forming the letter B, symbolizes strength, precision and trust. Paired with a cohesive color palette, typography and branding materials, the identity reflects the company's dedication to preserving traditional craftsmanship while embracing the latest advancements in construction technology.
- Dimensions & Packaging
- The project was created as a portfolio piece and does not include predefined technical specifications for advertising materials. The logo and visual identity elements are designed in a vector format, ensuring scalability and adaptability across various applications. All branding assets are optimized for both digital and print use, maintaining high quality and clarity in different formats.
- Tags
- logo, brand identity, corporate identity, graphic design, design research
- Production Technology
- Before starting the work, I conducted market research and used the associative circle method. Then, I moved on to the design process, beginning with hand-drawn sketches in a notebook before transitioning to Illustrator. At each of the stages the logo was changed, modified and improved and in the end I got the logo that I presented.
- Design Challenge
- The main challenge was balancing tradition and modernity in the brand identity. It was essential to honor traditional craftsmanship while ensuring the design felt contemporary and relevant in a competitive market. Finding the right visual language required extensive research into construction aesthetics and industry trends. Additionally, creating a scalable identity that works across both digital and print formats demanded careful typographic and color choises.
- Research
- This project focuses on the intersection of tradition and modernity in construction branding. The research was based on an exploratory approach, analyzing industry trends and best practices in visual identity design. Methods included market analysis, competitor benchmarking and design experimentation. The outcome is a scalable and adaptable identity system that reflects craftsmanship while embracing innovation, with potential applications in branding, marketing and corporate commucations.
- Inspiration
- My goal was to create a project that integrates tradition with cutting-edge technology. I choose to bring this vision to life throught a construction company that combines the key principles of traditional building techniques with modern methodologies to deliver high-quality construction projects. The logo and corporate identity reflect the company's commitment to preserving traditional craftsmanship while embracing the latest advancements in the industry.
- Project Duration
- I started working on the project in February 2024 in Modena, completed it in April 2024 and published it on Behance.
- Operation Flow
- For the best result I adapted the logo. It is possible to use its full version in cases where you need to ensure maximum readability and brand recognition. The shortened version of the logo is ideal for minimalistic or limited spaces. Each version emphasizes the brand while maintaining a visual connection, but adapts to the task and scale of the medium.
- Image Credits
- Image #1: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #2: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #3: Mockups by Mr. Mockup, used under free license, 2024.
Image #4: Mockups by Mr. Mockup, used under free license, 2024.
Typography
Muller Next by Fontfabric, used under free or personal use license.
Montserrat by Google Fonts, used under Google Fonts license.
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