Threegun Dizajn ambalaže by E2W Studio is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2025
Threegun Dizajn ambalaže
by E2W Studio
Client: E2W Studio
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Threegun Dizajn ambalaže
Od svog osnivanja, Threegun konzistentno koristi crvenu boju, koja je duboko ukorenjena u kineskoj tradiciji, kao ključni element svog vizuelnog identiteta. Crveni ton se smatra jednim od osnovnih vrednosti koje moraju biti zadržane u okviru vizuelnog sistema brenda. Sistematska primena grid sistema u ambalaži ujednačava raspored. Što se tiče pozadine pakovanja, dizajner je na moderan način integrisao karakter Three u dizajn uzorka. Ovaj motiv je postao ključna vizuelna vrednost za Threegun, nastavljajući da igra značajnu ulogu u njihovom naknadnom vizuelnom dizajnu.
The Recognition
About the Бронзана награда A' Design Award
Threegun Dizajn ambalaže је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Threegun Dizajn ambalaže буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Threegun Dizajn ambalaže сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
- Dimensions & Packaging
- Width 58mm x Depth 134mm x Height 255mm
- Tags
- Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
- Production Technology
- In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
- Design Challenge
- It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
- Research
- In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
- Inspiration
- As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
- Project Duration
- The project was completed in 2024.
- Operation Flow
- More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
- Image Credits
- Floating Stop
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