Kanade Japanese Primarna funkcija: Ambalaža by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2025
Kanade Japanese Primarna funkcija: Ambalaža
by Yuko Takagi
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #167834The Design
About Kanade Japanese Primarna funkcija: Ambalaža
Dizajn ambalaže za Kanade, vrhunski japanski zanatski liker, crpi inspiraciju iz tradicionalne estetike kako bi odrazio prefinjen, prirodan ukus proizvoda. Inspirisan konceptom harmonije, dizajn koristi prilagođeni washi papir sa sjajnim vlaknima, stvarajući kontrast između mat površine i suptilnog sjaja za taktilni, zanatski osećaj. Akvarelne ilustracije i ručno pisana kaligrafija pojačavaju utisak ručne izrade, dok prilagođeni tipografski font dodaje savremen, ali kulturološki ukorenjen identitet. Rezultat je ambalaža koja povezuje tradiciju i savremeni senzibilitet za globalnu privlačnost.
The Recognition
About the Сребрна награда A' Design Award
Kanade Japanese Primarna funkcija: Ambalaža је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Kanade Japanese Primarna funkcija: Ambalaža буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Kanade Japanese Primarna funkcija: Ambalaža је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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