Chongqing Noodles Muralna ilustracija by Wu Yao is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2025
Chongqing Noodles Muralna ilustracija
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Сребрна награда A' Design Award Winner in Графика Category
- 95,327
- Verified Award Winner
- Verify Award Status for #167871
The Design
About Chongqing Noodles Muralna ilustracija
Chongqing Noodles je tematska muralna ilustracija kreirana za kineski brend hrane. Umetničko delo je usredsređeno na gastronomske gradove Čengdu i Čungčing u regionu Sičuan-Čungčing u Kini. Okolna područja prikazana su u raspršenim i udaljenim pogledima, dok celokupni stil ostaje kineski. Gradska arhitektura, prirodni pejzaži i mnogi kulturni predeli prikazani su zajedno sa specijalitetima brenda. Hladne boje su u kontrastu sa toplim osvetljenjem prodavnica. Mural se izrađuje tehnikom termo transfer štampe i dostupan je u nekoliko veličina kako bi odgovarao različitim prostorima prodavnica.
The Recognition
About the Сребрна награда A' Design Award
Chongqing Noodles Muralna ilustracija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Chongqing Noodles Muralna ilustracija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Chongqing Noodles Muralna ilustracija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
- Dimensions & Packaging
- 1500mm X 1600mm
- Tags
- Illustration,ChongQing Taste
- Production Technology
- The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
- Design Challenge
- The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
- Research
- The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
- Inspiration
- Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
- Project Duration
- The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
- Operation Flow
- The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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