Miluo Ip Design Serija ilustracija by Shurui Pan is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2025
Miluo Ip Design Serija ilustracija
by Shurui Pan
Client: Northeastern University of China
Гвоздена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #168559
The Design
About Miluo Ip Design Serija ilustracija
Miluo Ip Design je set ilustracija koje prikazuju kulturu grada Miluo u Kini. Serija pretvara lokalne kulturne elemente u likove i scene, koristeći slojevite boje i atmosferu prizora. Ilustracije su izrađene pomoću vektorskog dizajnerskog softvera i odštampane visokokvalitetnom produkcijskom tehnologijom kako bi se sačuvali sitni detalji. Svaka slika ima dimenzije 3600 x 3600 piksela. Izvedeni proizvodi proširuju seriju na moderne medije. Cilj je da se prirodno nasleđe i etnička baština Miloa predstave savremenim vizuelnim jezikom i podstakne očuvanje tradicionalne kulture.
The Recognition
About the Гвоздена награда A' Design Award
Miluo Ip Design Serija ilustracija је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Miluo Ip Design Serija ilustracija буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Miluo Ip Design Serija ilustracija заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 72dpi, RGB.
- Tags
- IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
- Inspiration
- Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
- Project Duration
- The project started in December 2024 in China and finished in January 2025 in China.
- Operation Flow
- Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
- Patents
- This design was made for our company, institution or enterprise.
- Image Credits
- Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.
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