Moutai Shengyue Flying Fairy Ambalaža za alkoholno piće by Ying Song Brand Design Shenzhen Co, Ltd is a highly esteemed winner of the very prestigious 2025 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2025
Moutai Shengyue Flying Fairy Ambalaža za alkoholno piće
by Ying Song Brand Design Shenzhen Co, Ltd
Client: Kweichow Moutai Co.,Ltd.
Златна награда A' Design Award Winner in Паковање Category
- 132,493
- Verified Award Winner
- Verify Award Status for #169249
The Design
About Moutai Shengyue Flying Fairy Ambalaža za alkoholno piće
Moutai Shengyue Flying Fairy je dizajn ambalaže za kinesko baiđiu žestoko piće. Dizajn se oslanja na figure Letećih vila naslikane na dunhuanškim muralima, posebno na boga muzike iz Pećine 401 Mogao pećina, prikazanog kako drži instrument šeng u gracioznoj pozi. Glavna boja je grimizno crvena, tradicionalna kineska boja, a šara na metalnom zatvaraču boce izrađena je tradicionalnom tehnikom emajliranja. Kutija se otvara sa desne strane i sadrži dvoslojnu strukturu sa šarom oblaka unutra. Set ima dimenzije 140 x 105 x 280 milimetara i izrađen je od papira, keramike i metala.
The Recognition
About the Златна награда A' Design Award
Moutai Shengyue Flying Fairy Ambalaža za alkoholno piće је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Moutai Shengyue Flying Fairy Ambalaža za alkoholno piće буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Moutai Shengyue Flying Fairy Ambalaža za alkoholno piće ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li - Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
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