Marlenka Pakovanje by David Kantor is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2025
Marlenka Pakovanje
by David Kantor
Client: Marlenka International s.r.o.
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Marlenka Pakovanje
Redizajn pakovanja Marlenka fokusira se na čist, prepoznatljiv dizajn koji obezbeđuje snažno prisustvo na policama i jasnu diferencijaciju širom asortimana proizvoda. Sistem pakovanja je dizajniran da prihvati raznovrsne kolače i deserte na bazi meda, korišćenjem strukturiranog pristupa za razlikovanje ukusa, formata i veličina. Premium vizuelna estetika poboljšava privlačnost proizvoda, dok inovativni materijali i napredne tehnologije štampe garantuju izuzetni kvalitet. Profinjeni dizajn ne samo da unapređuje korisničko iskustvo, već takođe jača brendski identitet Marlenka i tržišnu poziciju.
The Recognition
About the Бронзана награда A' Design Award
Marlenka Pakovanje је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Marlenka Pakovanje буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Marlenka Pakovanje сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- Dimensions & Packaging
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- Tags
- marlenka, redesign, packaging,
- Production Technology
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- Design Challenge
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- Research
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- Inspiration
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- Project Duration
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- Operation Flow
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- Team Members
- David Kantor
Radek Vysocký
Vojtěch Halamíček - Image Credits
- David Kantor
Petr Vaněk
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