Ghaffari Izložbeni štand by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Сребрна награда A' Design Award in Сајамска архитектура, ентеријери и изложбени штандови Competition Category.
СребрнаСајам· 2025
Ghaffari Izložbeni štand
Client: Ghaffari Chemical Industries Corp.
Сребрна награда A' Design Award Winner in Сајам Category
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- Verified Award Winner
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The Design
About Ghaffari Izložbeni štand
Ghaffari je izložbeni štand dizajniran za kompaniju iz oblasti hemijske industrije. Štand zauzima 400 kvadratnih metara u Hali 6 Teheranskog međunarodnog izložbenog centra. Veliki televizijski zid postavljen je duž primarne ose lokacije i prikazuje raznovrsni sadržaj brenda. Ekran je uvučen, čime se redefiniše granica između štanda i javnog koridora i formira prelazna zona nalik pozornici. Preostali deo ose služi kao glavni ulaz. Štand takođe sadrži studijski prostor za demonstracije proizvoda, prostor za intervjue i mesto za fotografisanje.
The Recognition
About the Сребрна награда A' Design Award
Ghaffari Izložbeni štand је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Ghaffari Izložbeni štand буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Ghaffari Izložbeni štand је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
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- Image Credits
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