Masseria Auraterrae Prirodni odmarališni kompleks by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн архитектуре, зграда и конструкција Competition Category.
ГвозденаАрхитектура· 2025
Masseria Auraterrae Prirodni odmarališni kompleks
by Bepi Povia
Client: BPI&G + Partners
Гвоздена награда A' Design Award Winner in Архитектура Category
Verified Award Winner
Verify Award Status for #171207The Design
About Masseria Auraterrae Prirodni odmarališni kompleks
Masseria Auraterrae je prirodni odmarališni kompleks smešten u Poljinjano a Mareu, u Pulji, Italija. Projekat obuhvata obnovu istorijske zgrade površine 3000 kvadratnih metara na parceli od 120000 kvadratnih metara. Dizajn prati koncept Korena, koji vrednuje tradicionalne prakse, lokalne materijale i graditeljske tehnike prenošene kroz generacije. Lokalno dostupni materijali smanjuju potrebu za transportom i podržavaju lokalnu ekonomiju. Integrisani su sakupljanje kišnice, obnovljivi izvori energije i upravljanje organskim otpadom. Kameni natpisi i drugi istorijski elementi su sačuvani.
The Recognition
About the Гвоздена награда A' Design Award
Masseria Auraterrae Prirodni odmarališni kompleks је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Masseria Auraterrae Prirodni odmarališni kompleks буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Masseria Auraterrae Prirodni odmarališni kompleks заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
- Dimensions & Packaging
- 3000 Sqm Historical Building
120000 Sqm Land Management - Tags
- Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
- Production Technology
- Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management. - Design Challenge
- Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment. - Research
- Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
- Inspiration
- Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
- Project Duration
- The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy - Operation Flow
- Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.
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