Eternal Moon Ambalaža za mesečeve kolače by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2025
Eternal Moon Ambalaža za mesečeve kolače
Client: Eternal Moon
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #171257
The Design
About Eternal Moon Ambalaža za mesečeve kolače
Vечни Mesec je poklon-kutija dizajnirana za mesečeve kolače. Ambalaža predstavlja temu Praznika sredine jeseni iz šire perspektive, ostavljajući po strani tradicionalne legende i fokusirajući se na večnost meseca i zajedničku sudbinu ljudi. Umetnički rad prikazuje mesec u osam ambijenata: vatri, cveću, kamenju, oblacima, moru, vetru, planinama i šumi. Korišćeni su štampa u punim tonovima i vruće žigosanje (hot stamping). Spoljna kutija ima dimenzije 335 x 75 x 195 milimetara i sadrži manje kutije za mesečeve kolače dimenzija 70 x 70 x 35 milimetara.
The Recognition
About the Бронзана награда A' Design Award
Eternal Moon Ambalaža za mesečeve kolače је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Eternal Moon Ambalaža za mesečeve kolače буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Eternal Moon Ambalaža za mesečeve kolače сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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