Teli Tiee Plejer za priče by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн производа за бебе, децу и малишане Competition Category.
ГвозденаПроизводи за бебе· 2025
Teli Tiee Plejer za priče
by Leijing Zhou
Client: Zhejiang University
Гвоздена награда A' Design Award Winner in Производи за бебе Category
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The Design
About Teli Tiee Plejer za priče
Teli Tiee je plejer za priče dizajniran za interakciju između dece i starijih odraslih osoba. Tri vrste blokova sa elementima priče postavljaju se u žleb, a uređaj prepoznaje svaku kombinaciju i pušta odgovarajuću priču. Poluga se pomera udesno da bi se promenila priča, a ulevo da bi se snimila nova. Snimljene priče obrađuje veštačka inteligencija i pretvara ih u ilustrovane priče koje mogu da se dele. Telo je izrađeno od plastike i drveta, a uređaj poseduje NFC komunikaciju, Bluetooth i elektronski ekran.
The Recognition
About the Гвоздена награда A' Design Award
Teli Tiee Plejer za priče је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Teli Tiee Plejer za priče буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Teli Tiee Plejer za priče заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing. - Dimensions & Packaging
- 300mm*180mm*184mm
- Tags
- Inter-generational interaction, Story player, Emotional design
- Production Technology
- The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
- Design Challenge
- The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
- Research
- The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
- Inspiration
- In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
- Project Duration
- The project started in April 2023 in China and finished in August 2023 in China
- Operation Flow
- When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
- Team Members
- Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang
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