Dream Of The Blue Ambalaža za flašu alkoholnog pića by Wen Liu is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2026
Dream Of The Blue Ambalaža za flašu alkoholnog pića
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #173073The Design
About Dream Of The Blue Ambalaža za flašu alkoholnog pića
Dream Of The Blue je ambalaža za flašu dizajnirana za premijum kineski baiđou (baijiu). Flaša zadržava klasičnu siluetu brenda i dodaje motiv oklopa inspirisan filmom Investiture of the Gods, sa fino izrezbarenim drevnim šarama po celoj površini. Cela flaša, uključujući reljef oklopa, formirana je kao jedinstven komad stakla postupkom jednodelnog livenja, čime se troškovi proizvodnje održavaju niskim. Amblem na prednjoj strani izrađen je od recikliranog aluminijuma. Ambalaža ima dimenzije 105 x 105 x 308 milimetara.
The Recognition
About the Бронзана награда A' Design Award
Dream Of The Blue Ambalaža za flašu alkoholnog pića је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Dream Of The Blue Ambalaža za flašu alkoholnog pića буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Dream Of The Blue Ambalaža za flašu alkoholnog pića сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
- Production Technology
- The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
- Design Challenge
- The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
- Research
- The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value. - Inspiration
- More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
- Project Duration
- Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd. - Operation Flow
- This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Shaokun Xiao
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