Jinzhongzi Ambalaža za flašu baiđua by Wen Liu is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2026
Jinzhongzi Ambalaža za flašu baiđua
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Гвоздена награда A' Design Award Winner in Паковање Category
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The Design
About Jinzhongzi Ambalaža za flašu baiđua
Jinzhongzi je dizajn ambalaže za premijum baiđu koji se proizvodi u provinciji Anhuej u Kini. Piće je predstavljeno u kristalnoj staklenoj flaši čiji je donji deo obavijen pletenim bambusovim trakama i završen premazom nanetim sprej tehnikom. Bambusov preplet upućuje na tradicionalni način skladištenja ovog brenda, pri kojem se bambusove trake pletu oko posebno obrađenih ćupova koji se koriste za odležavanje rakije. Flaša ima dimenzije 145 x 115 x 275 milimetara. Pleteni detalj daje ambalaži taktilni kvalitet i podržava identitet brenda.
The Recognition
About the Гвоздена награда A' Design Award
Jinzhongzi Ambalaža za flašu baiđua је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Jinzhongzi Ambalaža za flašu baiđua буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Jinzhongzi Ambalaža za flašu baiđua заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
- Dimensions & Packaging
- 145mm*115mm*275mm
- Tags
- Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
- Production Technology
- This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
- Design Challenge
- The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
- Research
- Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
- Inspiration
- The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
- Team Members
- Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan
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