Zhen Yuan Zeng Ambalaža za baiđiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2026
Zhen Yuan Zeng Ambalaža za baiđiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng Ambalaža za baiđiu
Zhen Yuan Zeng je dizajn ambalaže za odležali baiđiu, tradicionalno kinesko žestoko piće. Boca je izrađena od keramike i oblikovana kao moderna verzija tradicionalne tegle za rakiju. Precizne geometrijske fasete oplemenjuju klasičnu formu i smanjuju njenu vizuelnu težinu. Zatalasani čep upućuje na sporo odležavanje pića unutar tegle. Boca je umotana u sulfatni papir, koji ublažava konture i delimično prikriva formu. Potrošač postepeno skida papir, tako da se boca otkriva korak po korak. Ambalaža ima dimenzije 85 x 85 x 165 milimetara.
The Recognition
About the Сребрна награда A' Design Award
Zhen Yuan Zeng Ambalaža za baiđiu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Zhen Yuan Zeng Ambalaža za baiđiu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Zhen Yuan Zeng Ambalaža za baiđiu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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