Chateau Loulan Ambalaža za vinsku bocu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2026
Chateau Loulan Ambalaža za vinsku bocu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Гвоздена награда A' Design Award Winner in Паковање Category
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The Design
About Chateau Loulan Ambalaža za vinsku bocu
Chateau Loulan je dizajn ambalaže za polusluvo belo vino sa niskim sadržajem alkohola koje se proizvodi u Kini. Etiketa je izrađena od metala sa delimičnim bojenjem i mat završnom obradom, a prikazuje legendarnu figuru poznatu kao Lepotica iz Loulana. Ažurni detalji inspirisani tehnikom letećeg belog iz kineske kaligrafije formiraju poluprovidni prozor koji otkriva boju vina unutar boce. Kaligrafski potezi u dnu boce podsećaju na pustinjski pejzaž vinarije. Dimenzije boce su 76 puta 76 puta 300 milimetara.
The Recognition
About the Гвоздена награда A' Design Award
Chateau Loulan Ambalaža za vinsku bocu је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Chateau Loulan Ambalaža za vinsku bocu буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Chateau Loulan Ambalaža za vinsku bocu заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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