Wuliangye Yuandingjinsheng Ambalaža za alkoholno piće by Sinong Wu is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2026
Wuliangye Yuandingjinsheng Ambalaža za alkoholno piće
by Sinong Wu
Client: Sinong Creative
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #174018The Design
About Wuliangye Yuandingjinsheng Ambalaža za alkoholno piće
Wuliangye Yuandingjinsheng je dizajn ambalaže za kineski baiđiu koji se služi na svadbenim banketima. Kutija se otvara mehanizmom izvlačenja, tako da dve pande naslikane u stilu tradicionalnog slikarstva tušem izgledaju kao da se grle. Šest ilustrovanih etapa zajedničkog života povezano je sa koracima otvaranja ambalaže. Oblik boce inspirisan je bambusom, a zatvarač prati formu tradicionalne vezene lopte. Ambalaža je izrađena od recikliranog pulpnog materijala. Spiralno grlo boce omogućava da se boca ponovo koristi kao čaša ili vaza.
The Recognition
About the Бронзана награда A' Design Award
Wuliangye Yuandingjinsheng Ambalaža za alkoholno piće је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Wuliangye Yuandingjinsheng Ambalaža za alkoholno piće буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Wuliangye Yuandingjinsheng Ambalaža za alkoholno piće сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience. - Dimensions & Packaging
- 255mmX120mmX100mm
- Tags
- Panda，Love，Interactive Packaging Design，Chinese Baijiu
- Production Technology
- The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
- Design Challenge
- The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love. - Research
- This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
- Inspiration
- The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile). - Project Duration
- Complete the design in Chengdu, China in the first quarter of 2025.
- Operation Flow
- The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
- Patents
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions. - Team Members
- Sinong Wu
- Image Credits
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
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