Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani by Yi Chen

Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani by Yi Chen is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.

ГвозденаМобилни· 2026

Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani

by Yi Chen

Гвоздена награда A' Design Award Winner in Мобилни Category

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The Design

About Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani

Tekst knjige: Cuisino preosmišljava odluke o hrani kao ritual pretvoren u igru, transformišući svakodnevne izbore u trenutke zadovoljstva. Koristeći bihevioralnu psihologiju i razigran korisnički interfejs, smanjuje zamor od donošenja odluka i osnažuje korisnike da se hrane zdravije bez stresa. Inspirisan ležernim igrama i aplikacijama za dobrobit, interfejs vodi svesnu ishranu kroz mikrointerakcije, nagrade za napredak i umirujući vizuelni sistem. Ovo iskustvo čini ishranu manje pitanjem discipline, a više pitanjem radosnog izgrađivanja navika.

The Recognition

About the Гвоздена награда A' Design Award

Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Cuisino Primarna funkcija: Igrom podržano donošenje odluka o hrani заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
Dimensions & Packaging: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
Tags: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
Production Technology: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
Design Challenge: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
Research: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
Inspiration: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
Project Duration: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
Operation Flow: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
Patents: Patent pending.
Copyrights belong to Yi Chen, 2025.
Team Members: Designer: Yi Chen
Image Credits: Image #1: Designer Yi Chen, Cuisino, 2025.