Ankodoki Slatki pasulj žele by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2026
Ankodoki Slatki pasulj žele
Client: KINOSHITASEIAN Co., Ltd.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #176283The Design
About Ankodoki Slatki pasulj žele
Ovo pakovanje je kreirano za liniju jokana koju je lansirao tradicionalni japanski proizvođač paste od pasulja. Čuvajući tradicionalnu vrednost jokana, ono se odvaja od konvencionalnog teškog stila pakovanja. Nostalgičan, ali ležeran dizajn donosi toplinu i pristupačnost, savršeno se uklapajući u organski i jednostavan ukus poslastice. Dobro prihvaćeno čak i od strane onih koji nisu upoznati sa vagašijem, doživelo je velike pohvale i osvojilo brojne nagrade kako u Japanu, tako i u inostranstvu.
The Recognition
About the Бронзана награда A' Design Award
Ankodoki Slatki pasulj žele је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Ankodoki Slatki pasulj žele буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Ankodoki Slatki pasulj žele сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
- Dimensions & Packaging
- Width 30 mm x Depth 18 mm x Height 82 mm
- Tags
- Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
- Production Technology
- Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
- Design Challenge
- The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
- Research
- We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
- Inspiration
- This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
- Project Duration
- This private label store opened on May 30, 2024.
- Operation Flow
- In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.
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