Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića by Yisong Hu is a highly esteemed winner of the very prestigious 2026 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2026
Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića
by Yisong Hu
Client: Shijiazhuang Xianxing Brand Design Co., Ltd.
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #176705The Design
About Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića
Ambalaža za vino od dinje Hami marke Chuehfeng spaja regionalnu kulturu grada Hamija u Ujgurskoj autonomnoj oblasti Sinđang sa snažnim osećajem vrednosti proizvoda, odražavajući nasleđe Puta svile. Ona pretvara lokalni specijalitet u granično vino koje simbolizuje kulturu Puta svile, koristeći ekološke materijale i inovativni čep za flašu koji ujedno služi i kao držač mirisnog štapića. Pametna tehnologija etiketiranja spaja tradiciju sa modernom inovacijom, pružajući visokokvalitetan, multifunkcionalan dizajn ambalaže.
The Recognition
About the Златна награда A' Design Award
Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
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