Dramanote Dizajn ambalaže za parfem by Cosone Group is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2026
Dramanote Dizajn ambalaže za parfem
by Cosone Group
Client: Cosone Group
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #176958The Design
About Dramanote Dizajn ambalaže za parfem
Dramanote Illusion Perfume je dizajn ambalaže za parfem u limitiranom izdanju, proizveden u 999 primeraka. Set sadrži dve bočice koje stoje kao zasebne figure i formiraju jednu sliku kada se postave zajedno. Svaka bočica je izrađena od recikliranog stakla, a zatim oblikovana i dorađena poliranjem, galvanizacijom, vrućim utiskivanjem folije i mat premazom. Etiketa je isečena štancovanjem od ostataka tradicionalnog Xuan papira i ručno nanesena. Spoljna kutija je inspirisana rotirajućim fenjerom sa scenama, a četiri lika se pomeraju dok se kutija okreće. Kutija ima dimenzije 75 x 75 x 130 milimetara.
The Recognition
About the Гвоздена награда A' Design Award
Dramanote Dizajn ambalaže za parfem је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Dramanote Dizajn ambalaže za parfem буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Dramanote Dizajn ambalaže za parfem заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dramanote Illusion Perfume is a limited edition of 999 bottles, created with renowned Chinese dance theater director Zhao Liang and inspired by his masterpiece The Tea Spell. Guided by theatrical aesthetics, the design fuses a unique bottle form, interactive packaging, and olfactory narrative to create an immersive drama miniature. Here, the abstract Zen philosophy of the drama becomes intuitive visuals and scents, turning the product into an art piece with theatrical and philosophical depth.
- Dimensions & Packaging
- Box: Width 75mm*Width 75mm*Height 130mm
- Tags
- Theatrical Perfume, Theatrical Aesthetics, Eastern Zen philosophy, Collaborative Design, Sensory Integration, Immersive Experience, Traditional Revolving Scene Lantern
- Production Technology
- Each bottle starts with recycled glass, melted, reshaped, and refined through polishing, electroplating, hot stamping, and matte coating. The label uses offcuts of traditional heritage Xuan paper. After die cutting, it is hand applied to the bottle, merging sustainability with artisanal ingenuity. Both the bottle and the cap are independently molded to ensure originality. Each contour and surface reflects two years of refinement, crafted with the exacting artistry of haute couture.
- Design Challenge
- The key challenge was translating the fluid movements of a dance drama into static objects and flat surfaces. Instead of literal storytelling, the designer infused the packaging with the very essence of The Tea Spell, a vision of existence as an illusion. Fragmented yet combinable twin bottles, an outer box that plays with presence and absence like a revolving scene lantern, and contrasts of stillness and motion converge to embody the Buddhist idea that all conditioned phenomena are impermanent.
- Research
- An analysis of data from three annual sensory exhibitions at the Wuzhen Theatre Festival revealed that the unique bottle design and visual interaction intuitively guided users to perceive the dramatic tension and Zen philosophy within each scent. This multisensory priming through sight and touch effectively evoked emotional resonance, strengthened the recognition of theatrical aesthetics inherent in Dramanote, and deeply immersed people in the theatrical soul of the perfume.
- Inspiration
- The bottle design draws on the Eastern Smile of a mutilated Northern Wei Buddha statue and the Western sculpture Sleeping Muse. Together, the twin bottles conjure an ethereal Buddha, revealing realms of being, knowing, and doing. This symbolizes inner awakening and selflessness. Straight lines echo classical theater stone seats, and a deep black finish evokes the quiet poise of a dancer in shadow, echoing the theatrical essence: life is like a drama, and every watcher is part of the performance.
- Project Duration
- Dramanote is an experimental theatrical perfume brand born in London in 2019 and shaped in Shanghai by 2024. Between 2022 and 2024, it held a sensory art exhibition each October at the Wuzhen Theatre Festival, drawing nearly ten thousand visitors, including celebrities, artists, theater performers, and and key opinion leaders. Today, Dramanote becomes a defining new force in the Chinese fragrance landscape. It is not merely a brand, but a stage where every scent tells a unique story.
- Operation Flow
- Unboxing the perfume begins a quiet performance. The outer box draws inspiration from theater lanterns. Turn it, and four characters shift like figures on a traditional revolving scene lantern. When still, they remain present yet out of reach, echoing the subtle distance between audience and performers. Separately, the two bottles stand as distinct figures. Together, they reveal an ethereal Buddha. No longer just watching, you step into the drama, guided by a scent that feels like an illusion.
- Team Members
- Simon Ma
Anson Tan
Loreli Ma
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