Hued Korporativni brendni identitet by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2026
Hued Korporativni brendni identitet
Client: Hued
Сребрна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Hued Korporativni brendni identitet
Vizuelni identitet istražuje kreativnost kroz sistem inspirisan saudijskom kulturom. Grimizni tonovi, meke naduvane forme i ilustrovani likovi stvaraju pristupačan vizuelni jezik koji podstiče izražavanje i eksperimentisanje. Kulturni predmeti poput džezvi za kafu, mačeva i sokolova pojavljuju se kao prepoznatljivi motivi u različitim primenama. Šare unose ritam i kontinuitet, dok piktogrami objašnjavaju faze kreativnog procesa, odražavajući ideju radosti kroz umetnost, kreativnost, dizajn i inovaciju.
The Recognition
About the Сребрна награда A' Design Award
Hued Korporativni brendni identitet је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Hued Korporativni brendni identitet буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Hued Korporativni brendni identitet је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
- Tags
- joy, art, creativity, design, innovation, culture,
- Design Challenge
- The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
- Inspiration
- The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
- Project Duration
- Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
- Team Members
- Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami
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