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Xiyes Pakovanje za čaj by Feng Huang

Xiyes Pakovanje za čaj by Feng Huang is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.


БронзанаПаковање· 2026

Xiyes Pakovanje za čaj

by Feng Huang

Бронзана награда A' Design Award Winner in Паковање Category

Colors

The Design

About Xiyes Pakovanje za čaj

Xiyes je set pakovanja za poklon čaj, inspirisan tradicionalnim kineskim gostoprimstvom. Na malim unutrašnjim pakovanjima pojavljuju se četiri motiva koji predstavljaju skromnost, toplinu, poštovanje i entuzijazam. Svaki motiv je oblikovan od kaligrafskih poteza iz logotipa, preuređenih u slike koje asociraju na tradicionalne kineske kulturne figure. Pakovanje je izrađeno od obnovljivih materijala na bazi celuloze, odabranih zbog izdržljivosti, otpornosti na pritisak i zadržavanja vlage. Spoljna kutija ima magnetno zatvaranje, a pojedinačno zapečaćene kesice čaja leže na celuloznoj podlozi unutar nje.

The Recognition

About the Бронзана награда A' Design Award

Xiyes Pakovanje za čaj је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Xiyes Pakovanje za čaj буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Xiyes Pakovanje za čaj сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Four delicate patterns on small packages each reflect the hospitality of Chinese traditional culture: humility, warmth, respect, and enthusiasm, which are derived from the calligraphic strokes in the logo, cleverly restructured to form characteristic images and postures representing traditional Chinese cultural figures, resembling vivid characters.
Dimensions & Packaging
452 mm x 120 mm x 35 mm
Production Technology
The Xiyes Tea Gift packaging is crafted from renewable cellulose-based materials, chosen for their superior durability, pressure resistance, and excellent moisture-retention properties - ensuring optimal freshness and protection for the tea leaves throughout storage and transit.
Design Challenge
The primary challenge in designing XIYES Tea Gift lay in authentically conveying the depth of Chinese cultural ethos, particularly Confucian values of reciprocity and respect, within a contemporary minimalist aesthetic.
Inspiration
In a world that moves ever faster, we return to the quiet wisdom of tradition, where every cup of tea is an invitation to connect, to honor, and to give with intention. The Xiyes Tea Gift draws from the timeless spirit of Chinese hospitality: "Is it not a joy to welcome friends from afar?" Through minimalist elegance, symbolic calligraphic forms, and sustainable craftsmanship, this design reimagines the ancient ritual of tea gifting as a modern expression of respect, warmth, and reciprocity.
Operation Flow
The outer box features a magnetic closure, gentle to open, yet rich in ritualistic elegance. Inside, tea sachets are neatly arranged on a sustainable cellulose tray, each individually sealed for freshness.
Team Members
Huang Feng

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