Pinar Nature Blend Ambalaža za napitke by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2026
Pinar Nature Blend Ambalaža za napitke
by Burkan Ciftciguzeli and Ibrahim Gulbas
Client: B12 Creative Branding
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #178481The Design
About Pinar Nature Blend Ambalaža za napitke
Pinar Nature Blend je dizajn ambalaže za porodicu napitaka biljnog porekla. Dizajn primenjuje jednostavnu, modernu i holističku vizuelnu arhitekturu na kategoriju biljnih napitaka. Prirodni tonovi kombinovani su sa ilustrativnim elementima i fotografskim prikazima sadržaja. Jasna hijerarhija pomaže kupcima da brzo prepoznaju svaku varijantu. Umesto mekih gradijenata koriste se oštri prelazi, tako da štampa na kartonskim površinama ostaje čista i dosledna. Rezultat smanjuje vizuelnu pretrpanost i izdvaja porodicu proizvoda od konkurentskih artikala na polici.
The Recognition
About the Бронзана награда A' Design Award
Pinar Nature Blend Ambalaža za napitke је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Pinar Nature Blend Ambalaža za napitke буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Pinar Nature Blend Ambalaža za napitke сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- Dimensions & Packaging
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- Tags
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
- Production Technology
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- Design Challenge
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- Research
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- Inspiration
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- Project Duration
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- Operation Flow
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
- Team Members
- Burkan Ciftciguzeli and Ibrahim Gulbas
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