The Seven Moons Ambalaža poklon kutije by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2026
The Seven Moons Ambalaža poklon kutije
by Hangzhou Furrytail Technology Co., Ltd
Client: Hangzhou Furrytail Technology Co., Ltd
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #180234The Design
About The Seven Moons Ambalaža poklon kutije
Sedam meseci je ambalaža poklon kutije za paket hrane za kućne ljubimce sa sedam ukusa. Krug je osnovni vizuelni element, prisutan u okruglim konzervama, ilustraciji meseca koji se topi i paleti boja mesečinom obasjane noći. Spoljašnja kutija i obavijajuća traka izrađene su od papira koji se može reciklirati, sa mat folijom koja ublažava odsjaj. Unutra se nalazi sedam aluminijumskih konzervi prehrambenog kvaliteta, od kojih je svaka odštampana realističnom ilustracijom ukusa tehnikom četvorobojne ofset štampe. Odvojiva obavijajuća traka drži umetnutu karticu u obliku meseca, koja se može sačuvati kao praznična uspomena.
The Recognition
About the Бронзана награда A' Design Award
The Seven Moons Ambalaža poklon kutije је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да The Seven Moons Ambalaža poklon kutije буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. The Seven Moons Ambalaža poklon kutije сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
- Tags
- Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
- Production Technology
- The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
- Design Challenge
- The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
- Research
- In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
- Inspiration
- Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
- Project Duration
- The project started in April 2025. The product was launched in September 2025.
- Operation Flow
- The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
- Team Members
- Shuning Lian
Shengdian Zhou
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