Xfun Platforma za dizajn ambalaže by Aiit Peking University

Xfun Platforma za dizajn ambalaže by Aiit Peking University is a highly esteemed winner of the very prestigious 2026 Сребрна награда A' Design Award in Дизајн дигиталних производа Competition Category.

СребрнаДигитални производ· 2026

Xfun Platforma za dizajn ambalaže

by Aiit Peking University

Client: Advanced Institute of Information Technology, Peking University

Сребрна награда A' Design Award Winner in Дигитални производ Category

23,365
Verified Award Winner
Verify Award Status for #180331

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xfun Platforma za dizajn ambalaže

Xfun je platforma za dizajn ambalaže zasnovana na veštačkoj inteligenciji. Platforma objedinjuje generisanje koncepata, onlajn uređivanje i pripremu za štampu u jedinstvenom radnom toku. Brendovi, dizajneri i štamparije mogu da sarađuju od prvog brifa do finalne produkcije. Ugrađene baze znanja obuhvataju kartonske kutije, fleksibilnu ambalažu i etikete, dok CMYK upravljanje bojama i simulacija teksture materijala održavaju rezultate u okviru realnih proizvodnih standarda. Modularni interfejs grupiše generisanje, podešavanje parametara i biblioteku materijala kako bi skratio ciklus dizajna i smanjio troškove.

The Recognition

About the Сребрна награда A' Design Award

Xfun Platforma za dizajn ambalaže је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Xfun Platforma za dizajn ambalaže буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Xfun Platforma za dizajn ambalaže је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
Tags: Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
Production Technology: Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
Design Challenge: The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
Research: With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
Inspiration: Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
Project Duration: The project started in March 2024.
Operation Flow: A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
Team Members: Advanced Institute Of Information Technology Peking University
Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan