Vitrine MDS Primarna funkcija: Izložba by Thiago Mondini is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Сајамска архитектура, ентеријери и изложбени штандови Competition Category.
ГвозденаСајам· 2026
Vitrine MDS Primarna funkcija: Izložba
Client: Thiago Mondini Arquitetura
Гвоздена награда A' Design Award Winner in Сајам Category
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The Design
About Vitrine MDS Primarna funkcija: Izložba
Tekst knjige: Prostor je osmišljen kao privremena izložba unutar prodavnice, sa ciljem da se kancelarijski nameštaj predstavi na način koji više podseća na galeriju, a manje na komercijalni ambijent. Umesto formalne maloprodajne izloženosti, raspored omogućava da se svaki komad doživi sa više pažnje i jasnoće. Tamnosiva unutrašnjost prodavnice služi kao kontrastna pozadina za bogat izbor gotovo monohromatskih tkanina i završnih obrada. Ovi tonovi su pažljivo odabrani kako bi se istakli dizajn i detalji svakog komada, dok se istovremeno održava smirena i vizuelno uravnotežena celokupna kompozicija.
The Recognition
About the Гвоздена награда A' Design Award
Vitrine MDS Primarna funkcija: Izložba је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Vitrine MDS Primarna funkcija: Izložba буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Vitrine MDS Primarna funkcija: Izložba заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This exhibition was conceived for a retail space with the intention of presenting office furniture in a way that moves beyond the conventional office setting. Rather than emphasizing functionality alone, the design creates an environment where the pieces can be experienced from a more expressive perspective. Through the use of color, materials, and atmosphere, the space becomes a vibrant and sensorial experience that invites visitors to engage with the furniture in an unexpected way.
- Dimensions & Packaging
- 17 square meters of exhibition space inside an office-furniture store.
- Tags
- exhibition, interiors, interior design, office, office space, furniture, store, brazil, brasil
- Production Technology
- The design process focused on carefully selecting finishes to create a cohesive yet nuanced composition. A predominantly monochromatic palette formed the base concept, while subtle variations in fabric textures and tones were used to give each piece its own identity. Another challenge was working with a limited range of products, as the exhibition prioritized newly launched items for the inaugural event. This constraint required strategic curation and thoughtful spatial arrangement to create visual richness with a small selection.
- Design Challenge
- The challenge lay in presenting diverse products within a single space without visual conflict. The solution embraced a monochromatic palette, allowing each piece to be highlighted individually while maintaining a harmonious and cohesive overall composition.
- Research
- Type of research was design-focused, aimed at exploring non-commercial ways to present office furniture. Objectives included highlighting product design and creating an engaging, sensorial experience. Methodology combined visual analysis, material studies, and spatial composition. Data collection used fabric samples, color tests, and mock-ups, with feedback from store staff and visitors. Results showed subtle contrasts enhanced perception of each piece. Insights revealed careful curation can elevate product presentation, influencing retail design and customer engagement.
- Inspiration
- Color contrast and color blocks. Cozyness, textures and good lighting. Interesting shapes and compositions. This is a space to feel at home, not at an office.
- Project Duration
- The project started in June 2025 and finished in August 2025. It was displayed in Balneario Camboriu, Brazil.
- Operation Flow
- Interaction happens through movement and perception. As visitors walk through the exhibition, each furniture piece is revealed within a carefully composed visual sequence. The monochromatic palette creates a calm base, while subtle variations in fabrics and finishes encourage closer observation. This approach allows each object to stand out individually without visual conflict, transforming a conventional retail display into a more immersive and gallery-like experience.
- Team Members
- Architect: Thiago Mondini
- Image Credits
- Image #1: Photographer ArqVerso
Image #2: Photographer ArqVerso
Image #3: Photographer ArqVerso
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