Regen Biodizajn komunikacija by Sofia Porto Iannuzzi

Regen Biodizajn komunikacija by Sofia Porto Iannuzzi is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Одрживи производи, пројекти и зелени дизајн Competition Category.

БронзанаОдрживи производ· 2026

Regen Biodizajn komunikacija

by Sofia Porto Iannuzzi

Client: Universidad de Monterrey

Бронзана награда A' Design Award Winner in Одрживи производ Category

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Colors

The Design

About Regen Biodizajn komunikacija

Regen uvodi grafički sistem u kojem žive strukture korenja funkcionišu istovremeno kao vizuelni jezik i materijalni supstrat. Umesto štampanja na inertnim površinama, komunikacija nastaje kroz kontrolisani biološki rast. Svaki artefakt istovremeno deluje kao vizuelna poruka, živi organizam i biorazgradiv ishod. Usklađujući čitljivost sa ekološkim ciklusima, projekat redefiniše grafičku produkciju kao regenerativni proces, predlažući alternativni model u kojem komunikacija evoluira, transformiše se i reintegriše u prirodne sisteme umesto da stvara otpad.

The Recognition

About the Бронзана награда A' Design Award

Regen Biodizajn komunikacija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Regen Biodizajn komunikacija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Regen Biodizajn komunikacija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Regen uses cultivated root structures as both visual language and material substrate for communication. Instead of printing on inert surfaces, the message emerges through controlled biological growth. The project replaces linear production logic with a regenerative cycle: cultivation, communication, transformation, and natural reintegration. Each artifact operates simultaneously as a graphic piece, living organism, and biodegradable outcome. Regen positions biological growth as a design medium, proposing a scalable approach to regenerative visual communication.
Dimensions & Packaging: Artifact dimensions vary according to biological growth. Poster-scale applications range from approximately 300 × 420 mm to 500 × 700 mm. Thickness depends on root density accumulation. All materials are plant-based, compostable, and designed for full biological reintegration.
Tags: Regenerative Design, Biodesign, Visual Communication, Living Materials, Circular Systems, Material Innovation
Production Technology: The project utilizes root domestication techniques, biodegradable substrates, controlled humidity environments, and mold-guided growth systems to direct biological formation into legible graphic structures. Analog prototyping, material testing, and circularity assessment were integrated to align organic growth with visual clarity and structural stability.
Design Challenge: The main challenge was reconciling graphic precision with biological unpredictability. Root growth is inherently variable, requiring a design approach that balances control and emergence. Constraints included growth variability, time dependency, structural fragility, and environmental sensitivity. The solution required designing adaptive systems rather than fixed compositions.
Research: Regen investigates root domestication as a reproducible substrate for graphic communication. Through iterative cultivation and material testing, the project evaluates structural integrity, visual legibility, and ecological performance. Circularity was assessed using the Material Circularity Indicator (MCI), demonstrating measurable improvements across prototype iterations and identifying pathways to eliminate remaining linear support materials.

Circularity was assessed using the Material Circularity Indicator (MCI), demonstrating quantifiable improvement across prototype iterations and identifying pathways to eliminate remaining linear support materials.
Inspiration: Regen transforms biological growth into a functional medium for communication, replacing inert graphic surfaces with living systems. Instead of relying on extractive, synthetic, and disposable substrates, the project proposes a regenerative alternative rooted in living processes. Informed by biodesign research and circular thinking, Regen studies root growth behavior and material life cycles to develop living graphic substrates. The result is a shift from static surfaces toward evolving visual systems that actively participate in ecological regeneration.
Project Duration: Developed between January and November 2024 in Monterrey, Mexico, Regen was produced through experimental research and prototyping at Universidad de Monterrey as part of an academic design research initiative focused on regenerative graphic systems.
Operation Flow: Regen artifacts are cultivated through guided root domestication rather than mechanically assembled. Growth patterns are influenced through mold-guided pathways and environmental calibration, including humidity, light, and substrate density. Interaction occurs over time, as viewers experience gradual transformation, texture emergence, and organic variability. After fulfilling its communicative function, the artifact decomposes naturally, completing a regenerative material cycle.
Patents: All visual, material and graphic components of the Regen project are protected under academic and creative authorship. No patents or trademarks have been registered for this project.
Team Members: Sofia Porto Iannuzzi
Image Credits: Main: Photographer Sofia Porto, Living Poster Series, 2025.
Image #1: Photographer Sofia Porto, Root-Based Artifact, 2025.
Image #2: Photographer Sofia Porto, Root Structure Close-Up, 2025.
Image #3: Photographer Sofia Porto, Biodegradable Artifact Detail, 2025.
Image #4: Photographer Sofia Porto, Biodesign Poster Outdoor, 2025.
Image #5Photographer Sofia Porto, Root Textile Surface, 2025.