Tra Due Identitet brenda by Yi Chun Lin is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2026
Tra Due Identitet brenda
by Yi Chun Lin
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #181081The Design
About Tra Due Identitet brenda
Tra Due je identitet brenda za vinski bar zasnovan na italijanskoj tradiciji aperitiva. Identitet je izgrađen oko sati između 18 i 20 časova, kada se gosti okupljaju pre večere. Set znakova inspirisanih evropskim zanatskim žigovima i sistemima punciranja predstavlja zajedničke trenutke unutar tog vremenskog okvira. Glavni znak je postavljen između dva dela naziva kako bi izrazio ravnotežu i razmenu. Svaki znak prati modularnu mrežu sa doslednim proporcijama, što omogućava jasnu upotrebu na menijima, podmetačima, etiketama, signalizaciji i reljefnim površinama.
The Recognition
About the Бронзана награда A' Design Award
Tra Due Identitet brenda је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Tra Due Identitet brenda буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Tra Due Identitet brenda сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
- Dimensions & Packaging
- Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
- Tags
- Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
- Production Technology
- The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
- Design Challenge
- The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
- Research
- This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
- Inspiration
- Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
- Project Duration
- The project was developed between December 2026 and February 2026 in New York.
- Operation Flow
- The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
- Team Members
- Designer: Yi Chun Lin
- Image Credits
- Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.
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