Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru by Kl Chiu

Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru by Kl Chiu is a highly esteemed winner of the very prestigious 2026 Сребрна награда A' Design Award in Дизајн камера и фотографске опреме Competition Category.

СребрнаФотографска опрема· 2026

Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru

by Kl Chiu

Сребрна награда A' Design Award Winner in Фотографска опрема Category

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The Design

About Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru

Shiftcam 240mm Super Zoom je telefoto objektiv dizajniran za mobilne telefone. Objektiv je prilagođen telefonima sa periskopskim kamera modulima od 5x i pruža optički prikaz od oko 10x. Četiri makro konvertera koji se mogu slagati jedan na drugi pretvaraju isti domet u makro fotografiju na velikim udaljenostima, do 40x. Telo objektiva i nosač izrađeni su od recikliranog aluminijuma i koriste sistem zaključavanja okretanjem za brzo i sigurno pričvršćivanje. Prednji deo je zadržan uskim kako bi magnetni dodaci ostali upotrebljivi dok je objektiv montiran. Kompaktna forma omogućava da komplet stane u džep.

The Recognition

About the Сребрна награда A' Design Award

Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Shiftcam 240mm Super Zoom Objektiv za mobilnu kameru је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord