Closet AI Platforma za preprodaju by Ruoxuan Pan, Junjie Tang and Huixiang Chen is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.
ГвозденаМобилни· 2026
Closet AI Platforma za preprodaju
by Ruoxuan Pan, Junjie Tang and Huixiang Chen
Гвоздена награда A' Design Award Winner in Мобилни Category
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The Design
About Closet AI Platforma za preprodaju
Closet AI je mobilna platforma za preprodaju polovne odeće. Korisnici otpremaju fotografije odeće, a aplikacija generiše kategorije, opise i predložene cene na osnovu podataka o preprodaji. Tokom pregovaranja, sistem sastavlja predloge odgovora koje korisnici mogu da izmene ili odobre, tako da konačne odluke ostaju na prodavcu. Sistem nagrađivanja prati napredak kroz zadatke, bedževe i prekretnice. Platforma je razvijena kroz istraživanje ponašanja pri preprodaji. Cilj je smanjenje vremena i truda koji obeshrabruju učešće u cirkularnoj modi.
The Recognition
About the Гвоздена награда A' Design Award
Closet AI Platforma za preprodaju је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Closet AI Platforma za preprodaju буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Closet AI Platforma za preprodaju заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Closet AI is an AI powered resale platform designed to remove friction from circular fashion. It automates listing creation, pricing suggestions and negotiation support, transforming second hand selling into a streamlined experience. By integrating intelligent automation with a reward system that tracks impact and milestones, Closet AI reduces emotional barriers and encourages sustainable participation, making fashion circulation measurable and efficient.
- Dimensions & Packaging
- Closet AI is a mobile first digital platform prototyped in Figma at 402 x 874 pixels aligned with iPhone interface standards. The system follows a modular and scalable architecture supporting real time feedback and adaptive interaction flows. A structured design system ensures visual consistency accessibility compliance and responsive layout behavior across future multi platform extensions.
- Tags
- AI powered resale platform, UX/UI design, circular fashion system, sustainable commerce design, intelligent negotiation support, automated listing generation, user centered interaction design, behavioral incentive system, mobile marketplace experience, fashion sustainability innovation
- Production Technology
- Closet AI was developed through a human centered design process informed by user research and resale behavior analysis. Insights into pricing uncertainty and negotiation stress shaped the interaction framework. Computer vision, natural language generation and data driven recommendations were integrated as supportive technologies. Iterative prototyping refined the system into an assisted workflow that reduces cognitive load while preserving user agency.
- Design Challenge
- The major challenge was balancing automation with user autonomy. Fully automated systems risk removing agency, while manual systems maintain friction. Closet AI introduces assisted intelligence, where AI drafts and recommends actions but users retain final control. Another challenge was integrating sustainability incentives without overwhelming users. The solution implements subtle impact indicators and milestone badges that reinforce behavior without creating gamified complexity.
- Research
- Type of Research: Qualitative behavioral research and workflow analysis. Research Objectives: To identify barriers preventing users from participating in clothing resale despite sustainability awareness. Methodology: User interviews journey mapping and competitive benchmarking. Data Collection: Structured interviews usability testing and prototyping. Participants: Gen Z and Millennial users. Results: Identified negotiation fatigue and listing complexity as key friction points. Insights and Impact: Automation reduces participation barriers and supports circular fashion adoption.
- Inspiration
- Closet AI was inspired by the gap between sustainable intention and practical behavior. While many Gen Z and Millennial users want to reduce waste, resale platforms often demand time and effort. Listing creation, price negotiation and cross platform management introduce friction that discourages participation. The project explores how artificial intelligence can reduce this friction and connect resale with meaningful environmental impact.
- Project Duration
- The project began in Dec 2025 in Austin and is currently in advanced prototype development.
- Operation Flow
- Users upload clothing images to generate automatic categories, descriptions, and smart pricing suggestions based on resale data. They publish listings, track engagement insights, and receive recommendations such as price adjustments or repost timing. Users complete quests, earn badges, and unlock milestones as they list, optimize, and close deals. During negotiations, AI drafts reply suggestions that users can edit or approve, keeping full control.
- Team Members
- Ruoxuan Pan
Junjie Tang
Huixiang Chen - Image Credits
- Main Image: Creator Junjie Tang, Huixiang Chen, Closet AI Home page and Swipe flow, 2026
Image #1: Creator Huixiang Chen, Item Scan, Item Swipe and Select, Item Editing, and Item Posting page, 2026
Image #2: Creator Ruoxuan Pan, AI listing and message assistant flow, 2026
Image #3: Creator Junjie Tang, reward and badge pages, 2026
Image #4: Creator Ruoxuan Pan, Huixiang Chen, Junjie Tang, Closet AI interface overview, 2026
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