Twiggle Primarna funkcija: Pakovanje biljnog čaja by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2026
Twiggle Primarna funkcija: Pakovanje biljnog čaja
Client: Brandsthan
Гвоздена награда A' Design Award Winner in Паковање Category
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The Design
About Twiggle Primarna funkcija: Pakovanje biljnog čaja
Tekst knjige: Twiggle Tea Packaging je kohezivan vizuelni sistem osmišljen za četiri biljne infuzije: hibiskus, kamilicu, limunsku travu i nanu. Svaka varijanta se razlikuje kroz posebnu paletu boja i detaljnu botaničku ilustraciju, čime se omogućava jasno prepoznavanje proizvoda. Upadljiva tipografija poboljšava čitljivost, dok strukturisan raspored efikasno organizuje informacije. Uravnotežena kompozicija stvara snažno prisustvo na polici i vizuelni kontinuitet kroz čitav asortiman, što rezultira živopisnim, a ipak organizovanim rešenjem pakovanja koje unapređuje prepoznatljivost i diferencijaciju.
The Recognition
About the Гвоздена награда A' Design Award
Twiggle Primarna funkcija: Pakovanje biljnog čaja је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Twiggle Primarna funkcija: Pakovanje biljnog čaja буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Twiggle Primarna funkcija: Pakovanje biljnog čaja заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
- Dimensions & Packaging
- Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
- Tags
- Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
- Production Technology
- Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
- Design Challenge
- The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
- Research
- Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
- Inspiration
- The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
- Project Duration
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Operation Flow
- Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.
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