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Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu by Florian Seidl

Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн кућних апарата Competition Category.


БронзанаКућни апарат· 2026

Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu

by Florian Seidl

Client: Lavazza North America Inc

Бронзана награда A' Design Award Winner in Кућни апарат Category

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The Design

About Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu

Tekst knjige: Predstavljamo Flavia Aroma, vrhunski aparat za pripremu kafe dizajniran za severnoameričke ljubitelje kafe koji cene i praktičnost i kvalitet. Pruža aromatičnu kafu i širok spektar drugih napitaka, dok ga kompaktne dimenzije čine idealnim za male kancelarije i kućne kancelarije. Aparat sadrži jedinstven sistem za pripremu koji garantuje odlične rezultate u šoljici bez unakrsne kontaminacije. Njegov patentirani Freshpack sistem nudi napitke različitih brendova u više veličina. Jednostavan za čišćenje i sertifikovan za komercijalnu upotrebu, Flavia Aroma donosi raznovrsnost profesionalnog kvaliteta u svaki radni prostor.

The Recognition

About the Бронзана награда A' Design Award

Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Flavia Aroma Primarna funkcija: Sistem za napitke na radnom mestu сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging
Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags
Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge
The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents
Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits
Lavazza North America Inc

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